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Helping Membership Owners Thrive + Sharing My Creative Journey

Hi, I’m Sam! With over five years of experience and 100+ memberships under my belt, I’m here to help membership owners grow, engage, and retain their communities with confidence. From start-up strategies to scaling solutions, I share actionable insights to make your membership journey smoother.But that’s not all—I’m also an artist inspired by nature, and I’ve spent years designing knitwear and running a wool shop. Creativity is at the heart of everything I do, and I’m passionate about sharing my journey with you, whether it’s through tips for memberships or behind-the-scenes looks at my art.Follow along for resources, inspiration, and a little creativity sprinkled in!

Featured Post

You didn’t start your membership because you wanted to become a content machine.

Hey Reader You started it because you love making things.Because you care about sharing what you know.Because you wanted a place where people could learn, connect, and create alongside you. In the beginning, it was exciting. You had ideas and energy, and you enjoyed sharing your work. But over time, something changed. The making started to take a back seat to the posting.The joy began to feel tangled up with pressure.Suddenly, it felt like your creativity was just there to keep up with the...

Hey Reader They struggle because the person running them tries to manage everything at once. When you build a membership, you’re often the organiser, creator, motivator, problem solver, and emotional anchor all at once. That’s a lot to carry, especially when you care about the people in your group. When things feel heavy, it’s easy to think the problem is a lack of motivation or commitment. But often, it’s something simpler. Its structure. Without clear direction, members may not know what to...

Hey Reader Most people who start creative memberships do it for good reasons. They want to share what they know.They want to make space for others to learn or create alongside them.They want community, not just customers. Very few people start a membership because they want to perform all the time. And yet, this is where many creative membership owners end up. Posting constantly.Trying to keep energy high.Feeling as if they slow down, everything will fall apart. When a membership starts to...

Hey Reader One of the biggest myths about running a membership is that if it doesn’t work, it’s because the content wasn’t good enough. More lessons.More resources.More value. That’s usually what people assume is missing. But after years of running communities, supporting membership owners, and watching what actually happens behind the scenes, I’ve learned something very different. Most memberships don’t struggle because of a lack of content.They struggle because people don’t know what to do...

Hey Reader I’ve just added two new resources to the paid part of our Skool community: 🧠 Why Members Leave – an honest ebook breaking down the top 5 reasons people cancel memberships (and what to do about them) 🗂 Membership Creation Planner – a simple tool to help you shape a calming, values-led space of your own If you’re building or running a membership, these are made to help you do it in a way that actually feels sustainable and human not like you're constantly chasing churn. They’re both...

Hey Reader Just popping in to let you know I’ve added a new set of Christmas marketing templates inside the paid section of our Skool space. You’ll find: 40 Christmas reel & story post templates 40 festive social post templates Email & post copy you can plug and play Plus… a few fun Christmassy extras If you’re feeling a bit creatively frazzled but still want to show up this season, this might make things easier. They’re ready and waiting for you in the Christmas Marketing section. Take what...

Hey Reader If you’ve been meaning to get your membership/products/course out there finally, but the thought of Black Friday marketing makes you want to hide under a blanket. I’ve got you covered. Inside The Membership Membership, I’ve added a full Black Friday Bundle to help you promote your membership or offer with ease (and zero overwhelm). You’ll get: ✨ Social media post templates ✨ Caption ideas ✨ A full promotion schedule ✨ Reel + Story templates ✨ A complete email sequence All done for...

Book and pens on a desk

Hey Reader Happy Sunday - As it is the beginning of February, I'm doing a bit of research and I have a question for you, Do you prefer setting monthly intentions or sticking to yearly goals? Monthly Intentions Yearly Goals Vote above, and don't forget to hit reply and let me know why. Sam xx