Hi, I’m Sam! With over five years of experience and 100+ memberships under my belt, I’m here to help membership owners grow, engage, and retain their communities with confidence. From start-up strategies to scaling solutions, I share actionable insights to make your membership journey smoother.But that’s not all—I’m also an artist inspired by nature, and I’ve spent years designing knitwear and running a wool shop. Creativity is at the heart of everything I do, and I’m passionate about sharing my journey with you, whether it’s through tips for memberships or behind-the-scenes looks at my art.Follow along for resources, inspiration, and a little creativity sprinkled in!
Two new tools waiting for you inside the membership 💡
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Hey Reader I’ve just added two new resources to the paid part of our Skool community: 🧠 Why Members Leave – an honest ebook breaking down the top 5 reasons people cancel memberships (and what to do about them) If you’re building or running a membership, these are made to help you do it in a way that actually feels sustainable and human not like you're constantly chasing churn. They’re both available now inside the Classroom section of the membership. Not a member yet? You’re welcome to join us anytime. Just click here No pressure. Just support when you’re ready. Sam x |
Helping Membership Owners Thrive + Sharing My Creative Journey
Hi, I’m Sam! With over five years of experience and 100+ memberships under my belt, I’m here to help membership owners grow, engage, and retain their communities with confidence. From start-up strategies to scaling solutions, I share actionable insights to make your membership journey smoother.But that’s not all—I’m also an artist inspired by nature, and I’ve spent years designing knitwear and running a wool shop. Creativity is at the heart of everything I do, and I’m passionate about sharing my journey with you, whether it’s through tips for memberships or behind-the-scenes looks at my art.Follow along for resources, inspiration, and a little creativity sprinkled in!
Hey Reader You started it because you love making things.Because you care about sharing what you know.Because you wanted a place where people could learn, connect, and create alongside you. In the beginning, it was exciting. You had ideas and energy, and you enjoyed sharing your work. But over time, something changed. The making started to take a back seat to the posting.The joy began to feel tangled up with pressure.Suddenly, it felt like your creativity was just there to keep up with the...
Hey Reader They struggle because the person running them tries to manage everything at once. When you build a membership, you’re often the organiser, creator, motivator, problem solver, and emotional anchor all at once. That’s a lot to carry, especially when you care about the people in your group. When things feel heavy, it’s easy to think the problem is a lack of motivation or commitment. But often, it’s something simpler. Its structure. Without clear direction, members may not know what to...
Hey Reader Most people who start creative memberships do it for good reasons. They want to share what they know.They want to make space for others to learn or create alongside them.They want community, not just customers. Very few people start a membership because they want to perform all the time. And yet, this is where many creative membership owners end up. Posting constantly.Trying to keep energy high.Feeling as if they slow down, everything will fall apart. When a membership starts to...