Hi, I’m Sam! With over five years of experience and 100+ memberships under my belt, I’m here to help membership owners grow, engage, and retain their communities with confidence. From start-up strategies to scaling solutions, I share actionable insights to make your membership journey smoother.But that’s not all—I’m also an artist inspired by nature, and I’ve spent years designing knitwear and running a wool shop. Creativity is at the heart of everything I do, and I’m passionate about sharing my journey with you, whether it’s through tips for memberships or behind-the-scenes looks at my art.Follow along for resources, inspiration, and a little creativity sprinkled in!
You didn’t start your membership because you wanted to become a content machine.
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Hey Reader You started it because you love making things. In the beginning, it was exciting. You had ideas and energy, and you enjoyed sharing your work. But over time, something changed. The making started to take a back seat to the posting. This is something I see again and again with creatives who run memberships. They are generous. Thoughtful. Deeply committed to what they do. That pressure is exhausting. Most creatives don’t have trouble coming up with ideas. The real challenge is the pressure to always be 'on' and to turn every thought, sketch, or half-formed idea into content that gets attention. And that is not what creativity is meant to feel like. A good membership doesn’t force you to treat your creativity like a machine. It should support your work, not drain it. It gives you structure but still lets you enjoy what you love. When things feel overwhelming, it’s usually not because you’re doing something wrong. It’s just that the balance has shifted—too much output and not enough time to create, think, or breathe. It is okay to slow down. You can build something sustainable without burning yourself out. If you feel that quiet tension between wanting to create and feeling pressured to produce, you’re not alone. It doesn’t mean you’re doing anything wrong. Sometimes the most important thing is not doing more. And that is where the real work begins. Sam xx P.S. You can join the makers membership here for more tips |
Helping Membership Owners Thrive + Sharing My Creative Journey
Hi, I’m Sam! With over five years of experience and 100+ memberships under my belt, I’m here to help membership owners grow, engage, and retain their communities with confidence. From start-up strategies to scaling solutions, I share actionable insights to make your membership journey smoother.But that’s not all—I’m also an artist inspired by nature, and I’ve spent years designing knitwear and running a wool shop. Creativity is at the heart of everything I do, and I’m passionate about sharing my journey with you, whether it’s through tips for memberships or behind-the-scenes looks at my art.Follow along for resources, inspiration, and a little creativity sprinkled in!
Hey Reader They struggle because the person running them tries to manage everything at once. When you build a membership, you’re often the organiser, creator, motivator, problem solver, and emotional anchor all at once. That’s a lot to carry, especially when you care about the people in your group. When things feel heavy, it’s easy to think the problem is a lack of motivation or commitment. But often, it’s something simpler. Its structure. Without clear direction, members may not know what to...
Hey Reader Most people who start creative memberships do it for good reasons. They want to share what they know.They want to make space for others to learn or create alongside them.They want community, not just customers. Very few people start a membership because they want to perform all the time. And yet, this is where many creative membership owners end up. Posting constantly.Trying to keep energy high.Feeling as if they slow down, everything will fall apart. When a membership starts to...
Hey Reader One of the biggest myths about running a membership is that if it doesn’t work, it’s because the content wasn’t good enough. More lessons.More resources.More value. That’s usually what people assume is missing. But after years of running communities, supporting membership owners, and watching what actually happens behind the scenes, I’ve learned something very different. Most memberships don’t struggle because of a lack of content.They struggle because people don’t know what to do...