Hi, I’m Sam! With over five years of experience and 100+ memberships under my belt, I’m here to help membership owners grow, engage, and retain their communities with confidence. From start-up strategies to scaling solutions, I share actionable insights to make your membership journey smoother.But that’s not all—I’m also an artist inspired by nature, and I’ve spent years designing knitwear and running a wool shop. Creativity is at the heart of everything I do, and I’m passionate about sharing my journey with you, whether it’s through tips for memberships or behind-the-scenes looks at my art.Follow along for resources, inspiration, and a little creativity sprinkled in!
Why most memberships don’t fail
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Hey Reader One of the biggest myths about running a membership is that if it doesn’t work, it’s because the content wasn’t good enough. More lessons. That’s usually what people assume is missing. But after years of running communities, supporting membership owners, and watching what actually happens behind the scenes, I’ve learned something very different. Most memberships don’t struggle because of a lack of content. Members join with good intentions. They’re excited. They want to show up. But life is busy, energy is limited, and suddenly that enthusiasm turns into overwhelm. They log in, see lots of content, and quietly think: When there’s no clear next step, people don’t move forward. They don’t engage. And eventually, they drift away. Not because the membership wasn’t valuable, but because it wasn’t clear how to use it. This is something I see again and again with thoughtful, creative, well-meaning membership owners. It’s not about adding more. When members feel held, know what to do next, and the path feels manageable, everything changes. Engagement improves. Confidence grows. People stay. That’s the work I’m most interested in right now. Helping membership owners create spaces that feel supportive rather than overwhelming. Spaces where progress feels possible, even on busy or low-energy days. If you run a membership, or you’re thinking about starting one, this is the part worth paying attention to. Not more content. More clarity. And if you’re a member somewhere and feeling a bit stuck, you’re not failing. You’re just missing the map. That’s something we can fix. Sam xx p.s you can join the makers membership here for more tips |
Helping Membership Owners Thrive + Sharing My Creative Journey
Hi, I’m Sam! With over five years of experience and 100+ memberships under my belt, I’m here to help membership owners grow, engage, and retain their communities with confidence. From start-up strategies to scaling solutions, I share actionable insights to make your membership journey smoother.But that’s not all—I’m also an artist inspired by nature, and I’ve spent years designing knitwear and running a wool shop. Creativity is at the heart of everything I do, and I’m passionate about sharing my journey with you, whether it’s through tips for memberships or behind-the-scenes looks at my art.Follow along for resources, inspiration, and a little creativity sprinkled in!
Hey Reader You started it because you love making things.Because you care about sharing what you know.Because you wanted a place where people could learn, connect, and create alongside you. In the beginning, it was exciting. You had ideas and energy, and you enjoyed sharing your work. But over time, something changed. The making started to take a back seat to the posting.The joy began to feel tangled up with pressure.Suddenly, it felt like your creativity was just there to keep up with the...
Hey Reader They struggle because the person running them tries to manage everything at once. When you build a membership, you’re often the organiser, creator, motivator, problem solver, and emotional anchor all at once. That’s a lot to carry, especially when you care about the people in your group. When things feel heavy, it’s easy to think the problem is a lack of motivation or commitment. But often, it’s something simpler. Its structure. Without clear direction, members may not know what to...
Hey Reader Most people who start creative memberships do it for good reasons. They want to share what they know.They want to make space for others to learn or create alongside them.They want community, not just customers. Very few people start a membership because they want to perform all the time. And yet, this is where many creative membership owners end up. Posting constantly.Trying to keep energy high.Feeling as if they slow down, everything will fall apart. When a membership starts to...